![]() The quality of a meme is its ability to propagate, Finally, it has to have impact, which means it either makes a difference in our behavior (it makes us act differently), or in the observable working of our brain (it makes us think differently).The information has to persist, which rules out 99% of tweets: he suggest the information has to last at least 10 hours.He arbitrarily suggests 10x, which means one person needs to share the meme with at least 10 other people on average. The information has to propagate, which means it has to be copied.Memes are information: not just funny photos, but any kind of idea, saying, song, slogan, or image.In his excellent 150-page slide deck, he defines four criteria that make good memes: Robert Finkelstein conducted an exhaustive study on memes on behalf of the U.S. It calls this new area of research “memetic warfare,” which sounds something dreamed up by Monty Python: It understands the power of memes to change minds and influence behavior, especially among young people. #Change my mind template how to#Today’s marketers have to know how to create good memes. To communicate well, marketers have to learn how to use meme style in a way that’s funny, not forced. Memes are how the Internet generation communicates. Memes age quickly, so these examples would be considered ancient: like slang, you’ve really got to keep up. The “meme generation” (let’s say anyone younger than Millennials) collect these memes on their phones and share them on social media sites like Reddit. Translation: I will maintain composure even when I have no idea what to do. The current meaning of “meme” is much narrower: it’s any funny photo or video that goes viral. Like genes, some memes are short-lived (think fads or fashions), while some endure for centuries (think the Pledge of Allegiance or the Lord’s Prayer). ![]() That includes methods to make fire, styles of architecture, languages, songs, catchphrases, recipes, and even baby names. The original meaning of “meme” was any idea that copied itself from brain to brain. ![]() ![]() Dawkins observed that just as genes create copies of themselves (when we make babies), ideas also create copies of themselves (when we make conversation). The word “meme” was first coined by the biologist Richard Dawkins in his bestselling book The Selfish Gene. This could take the form of an ad slogan, funny commercial, catchy jingle, viral campaign, or traditional meme-style graphic. What is a marketing meme? A marketing meme is any idea that people spontaneously pass along to promote a company, product, or brand. ![]()
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